An in-depth interview with Andrea Melchiorre, co-founder of Saveone, went online on the Forbes Italia website, the Italian edition of the famous US magazine. A chat that retraced the fundamental stages of the brand's life, from its birth to today, with an eye to the future and the projects in the pipeline. Many themes touched on, from the relationship between fashion and digital to the value of Made in Italy in the world.
In May 2018 the first version of the Saveone website went online. Thus began the adventure of a fashion brand which, from the very first steps, chose to focus on digital, recognizing its potential. Three years later, the anniversary resurfaced during Andrea Melchiorre's interview with the Italian digital edition of Forbes . The famous US magazine with international circulation, in fact, hosted the co-founder of Saveone in Forbes Leader Digital , a video column that tells the stories and vision of young Italian entrepreneurs who are leaders in digital. The chat with Federico Sbandi , host of the space, allowed us to retrace the fundamental stages of the brand's growth, delving into some key themes, such as the relationship between fashion and online business and the importance of valorising Made in Italy .
From influencer to digital entrepreneur
We started from the origins , even before the Saveone brand took shape. Roots that are inevitably intertwined both with the beginnings of Andrea's career, as a model and influencer, and with the boom of Instagram , a platform capable of changing the balance in the world of marketing and communication. Speaking to Forbes, Andrea told how his social popularity literally "exploded in his hands", also thanks to television. A sudden popularity that he chose to reinvest, right away, in an entrepreneurial idea : creating a clothing brand. First together with a small group of friends, then alone, finally in tandem with Valerio Bartolo, the last descendant of a family that has been involved in fashion for four generations. A profitable partnership, certified by the company's growth of approximately 150% year on year.
Made in Italy fashion within every man's reach
If digital is the first distinctive feature of Saveone that emerged in the interview, the other characterizing theme is that of made in Italy . In fact, 90% of the garments present on the online shop are produced entirely in Italy and marketed excluding all intermediaries . A choice resulting from a clear philosophy: guaranteeing Made in Italy within everyone's reach . The brand, in fact, has the ambition to speak to all men and not just a limited target. From the boy still studying to the established professional, anyone should be able to enjoy a beautiful Italian garment, a perfect mix of style and quality. Trendy but durable clothes , for a decidedly counter-current approach to the rhythms of fast fashion. Made in Italy, therefore, as a choice of field. But also as a business card . In fact, the Italian cultural and landscape beauties, which often return in Saveone's advertising campaigns, are a very recognizable flag. A banner that fills you with pride but, at the same time, gives you responsibility .
Watch the full interview:
https://forbes.it/2021/05/04/forbes-leader-digital-andrea-melchiorre/
