Saveone, dalla nascita della start-up fino a Forbes

Saveone, from the birth of the start-up to Forbes

By Andrea Melchiorre
Reading Saveone, from the birth of the start-up to Forbes 4 minutes Next Man was born with boots. History and character of a shoe that never goes out of fashion

This end of 2020 is proving to be a very fertile period for Saveone. Full of news, projects, investments. We don't sit idle for a moment, but on the other hand , anyone who stops is lost , especially in such a difficult moment on a global level. And personally, since I started this adventure, choosing to focus on myself, on my talent and on the world of fashion, I have never stopped insisting.

Anyone who thought that Saveone was a flash in the pan had to think again. Today we are a beloved brand , constantly growing and constantly developing . More and more of you are choosing us with satisfaction. And in the midst of all this movement of ideas and projects, I feel the need to write down a few lines in first person, to tell you what the intuitions and values ​​are that inspired me in this adventure, and continue to be the driving force of Saveone.

Made in Italy fashion at affordable prices

Made in Italy , first of all. But the real one, 360 degrees, which does not compromise. Saveone collections are Italian from start to finish . Because the raw materials are Italian and the artisans who make them are Italian. Not to mention the design of the models, which Valerio, my friend and partner, and I take care of directly. On the other hand, if you really want to sell made in Italy without making fun of anyone you have to do this: ensure that each item is 100% born and developed in Italy . And we manage to do this while maintaining prices accessible to everyone, because we have completely eliminated the intermediate steps : each dress or accessory goes directly from the manufacturer to the end customer. We believe in this philosophy so much that we will continue to invest in this direction. I'll tell you beforehand, for 2021 we are working on special collections in collaboration with companies and stylists who only work made in Italy . One, for example, will be with a big name specializing in denim fabric, but for now I can't say more.

Style suitable for every man, on every occasion

The other pillar I always rely on is the versatility of Saveone proposals . Our goal is to speak to all men and give them the opportunity to find garments suitable for all situations: work, free time, special occasions. Every man, regardless of style or age, must be able to dress with Made in Italy by Saveone. It is the same idea that we try to convey in all our communication and marketing campaigns, with which we put clothes on everyday life , in situations that are experienced every day. According to some, this aspiration to be transversal is a sign of little personality. The truth is just the opposite, because it is a sign of strength : we produce more, in the belief that the products will sell like hot cakes anyway. And then we also do a favor to many women, who will have an easier time finding the right gift for their man.

Invest without fear

I said it at the beginning: since he was born, Saveone has never stopped. Investing has been the watchword of recent years and continues to be. Collection after collection, for example, we have perfected logistics , optimizing processes and warehouse and size management, improving production and delivery times, implementing order tracking. All this translates into a better service provided to customers , who we also support with active assistance 7 days a week. We have also invested a lot in research , to offer increasingly better fashion lines, both in terms of fabrics, style and processing. And research, for us, also means opening up to eco- sustainability , therefore using fabrics that can enter the recycling circuit and therefore not burden the environment. Finally with the communication sector, to which we have dedicated and continue to dedicate great efforts

awareness that it is a fundamental tool for communicating with people. Next stop? The dream of a lifetime: two physical stores , one in Rome and the other in Milan . We'll talk about it again soon.

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